The little guy!
Have you ever felt like the small guy?
Managers and business owners know this feeling well. Whether you have one small location or 125 stores across the country, there always seems to be someone bigger than you. This can make you question your business and yourself.
Our philosophy is to ALWAYS think big! Believe that nothing can stop you, there are no limiting factors, and you can do everything your competitors do…but better. Changes in technology and marketing tools mean that small businesses can access the same markets as the big companies. Printing costs are a fraction of the old costs. Facebook, Twitter and other social media are free. Producing videos, commercials, websites and software is within the reach of everyone. A little bit of research will almost always show you a newer way of doing something, and it’s usually easier and cheaper than the old way of doing things.
A good example of this in the HVAC/Energy Management industry is the recent changes in control systems. In the past they were large and bulky, the software needed a dedicated computer to run it (which also meant room for an extra computer), the parts in the system were proprietary, meaning you were stuck with a certain company even if you disliked the service you were receiving. All of this meant that the costs were out of reach of all but the biggest companies. Now, with recent technological advances, we can install systems for a fraction of the cost, the system is built with common parts, and everything is accessible on the web.
It may not be big, but it IS clever!
Caledonia Integrated Services is an Energy Management, HVAC and Electrical company, serving Vancouver and BC area.
We actively encourage feedback, comments and questions. You can leave a message here, or look us up on Facebook and Twitter. Of course, you can always e- mail us too!